How South Florida Municipalities Use PEG Channels to Create and Distribute Community Content
A PEG channel is more than a replay of last week's meeting. Here is what PEG channel management actually includes, what a city channel should air, how meetings reach cable and streaming at the same time, and how Full Moon Creative runs it so city staff do not have to.
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Quick answer: PEG channel management means running a city's government access channel end to end: covering every meeting live, scheduling and playing back programming, archiving recordings with agenda timestamps, captioning, and distributing the same content to cable, the city website, YouTube, and Facebook. Done well, city staff decide what the channel says and never have to operate it.
We run PEG channel operations for South Florida municipalities and cover more than 200 council, commission, and board meetings a year. This post explains what the job includes, so you can judge how your channel is run today.
What is a PEG channel? PEG stands for Public, Educational, and Government access: cable channels that local franchise agreements set aside so municipalities, schools, and residents can air public programming such as council meetings. Today the PEG channel is usually one output among several, delivered alongside the city website and the streaming platforms residents already use.
What does PEG channel management include?
Six jobs: meeting coverage, programming, scheduling and playback, archiving, accessibility, and distribution. Many cities have these split between a clerk, an IT staffer, a communications office, and an outside vendor, and the channel suffers wherever the handoffs fall. Turnkey management puts all six with one team.
| Job | What it involves | Common gap when it is split up |
|---|---|---|
| Meeting coverage | Live production of commission meetings, hearings, special sessions, and board meetings | Unattended cameras, nobody watching audio |
| Programming | Original city video and short updates between meetings | Channel shows a static slide most of the week |
| Scheduling and playback | A program schedule, replays, and the playback system that runs it | Replays air late or not at all |
| Archiving | Every meeting stored and retrievable, with agenda timestamps | Recordings on one drive, hard to search |
| Accessibility | Captions on live and archived video, accessible players | Captions live only, or never on the archive |
| Distribution | Cable, city website, YouTube, Facebook, and social clips | Each platform updated by a different person, or forgotten |
What should a city's PEG channel air between meetings?
The meeting is the anchor, but a channel that only replays meetings is empty most of the week. A balanced schedule gives residents a reason to tune in and gives the city a direct way to explain what it is doing.
- Meetings and hearings, live and replayed on a predictable schedule
- City-produced video: State of the City addresses, swearing-ins, event recaps, recruitment videos, and public service announcements
- Short updates on city initiatives, events, and resources
- Features on local organizations, public works projects, and neighborhoods
- Evergreen programming that can repeat without feeling stale
We produce that programming on location and edit it quickly, with on-brand graphics, lower thirds, and channel branding so a city channel looks like a professional network rather than a video call.
How does a meeting get from the chamber to cable, web, and social?
One production, many outputs. The meeting is produced once in the chamber and sent simultaneously to cable providers such as Comcast and AT&T and to YouTube, Facebook, and the city website. After the meeting the recording is archived, scheduled for replay on the PEG channel, and cut into clips where the city wants them.
- Live: switched cameras, mixed audio, and on-screen graphics, with agenda timestamps, motion tracking, and roll-call vote displays synced to the broadcast.
- Simultaneous delivery to the cable channel and online platforms.
- Archive: optional backup services keep a copy on our servers, with delivery by DVD archival, cloud delivery, or straight into your PEG channel schedule.
- Repurpose: full recordings, chapter-marked archives, and short clips for social.
How do you make PEG content accessible?
Accessibility has to be built into the production, not added afterward. That means live captioning on the broadcast, captions on archived recordings, framing that leaves room for ASL interpretation, and accessible players on the city website. Searchable, timestamped archives matter too, because an archive a resident cannot navigate is not much use to anyone.
The deadline is real. Under the Department of Justice's ADA Title II web rule, posted meeting video counts as government web content, and the compliance dates are April 26, 2027 for governments serving 50,000 or more residents and April 26, 2028 for smaller ones. Captioning the archive, not only the live feed, is where most channels fall short.
What does a month look like with Full Moon Creative running your channel?
Predictable. The work runs on a fixed rhythm so nothing depends on someone at city hall remembering to start a recording.
- Start of the month: we confirm every covered meeting with city staff and set the month's programming around them.
- Meeting days: our crew covers each meeting in person, arriving 2+ hours early, with a backup recording running and an operator in the room until adjournment.
- After each meeting: the recording is archived, slotted into the replay schedule, and published to the city's online platforms.
- Between meetings: city video, updates, and features fill the schedule so the channel is never just a static slide.
- All month: one team owns the channel, so there is no handoff between whoever records the meeting and whoever puts it on the air.
If something breaks, your staff reach us directly by phone, email, or text. There is no ticket queue between a clerk and a technician.
What should a city have ready before changing how its channel is run?
A short inventory makes the first conversation productive and shows you where the gaps are:
- The meeting calendar: which bodies meet, how often, and in which rooms
- Where meetings air today: cable channel, website, YouTube, Facebook
- How playback and scheduling work now, and who does them
- Where past recordings are stored, and whether they are captioned
- What original programming the city wants that it is not producing today
We have worked with South Florida municipalities for 21+ years and are a certified Small Business in Broward County. See the full scope of our government services, including live streaming and chamber AV installation.
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